Wed. Feb 5th, 2025

Jewelry is an important aspect of Pakistani culture, while women wear beautiful ornaments for weddings, festivals, and everyday life. The consumer psyche has changed considerably over the last few years, with many opting for artificial jewellery in Pakistan over traditional gold and diamond pieces. The demand led to the establishment of various jewellery brands in Pakistan, including Zalika Women, trendy design and offer high quality artificial jewellery. 

Artificial jewelry, different in styles, covers everything from the low price to the cosmopolitan feel to every women’s behalf for generations. This article will highlight why artificial jewelry gained popularity and its effect on the jewelry industry in Pakistan.

Why is Artificial Jewellery in Pakistan Gaining Popularity?

There are several reasons why more and more women are choosing artificial jewellery in Pakistan over expensive gold or diamond pieces. Let’s dive into the top factors that contribute to its increasing demand.

1. Affordability Without Compromising Style

The price of gold and diamonds has skyrocketed over the past few years, leaving many unable to afford genuinely beautiful pieces. For that reason, one good thing is that artificial jewelry becomes a very affordable means for women to adorn themselves without the high cost. Attractive artificial jewelry in Pakistan can be found at Zalika Women, which looks so good that you will easily confuse it for genuine gold, but at prices that are much less.

2. Wide Range of Designs for Every Occasion

Artificial jewelry is available in a myriad of designs; traditional bridal sets to contemporary and minimalist. There are pieces of artificial jewelry suited to occasions all the way from weddings to boardroom meetings to casual hangouts with friends. Moreover, various exciting jewelry brands in Pakistan are continually coming up with fresh collections to suit changing fashion trends.

3. Safe and Convenient to Wear

Wearing gold jewellery is associated with a high degree of risk with the threat of theft, especially in crowded places. Artificial jewellery provides an alternative route, which allows women to remain fashionable while keeping safe. This is the reason why many brides are opting for artificial jewellery in Pakistan for their weddings, looking breathtakingly stunning without worrying too much about the safety of their valuables.

4. Easy Availability Through Online Shopping

The rise of e-commerce has greatly facilitated purchasing artificial jewellery in Pakistan. There are many trustworthy jewellery brands in Pakistan, such as Zalika Women, that offer online shopping options for customers looking to browse through collections, compare prices and place orders from the comfort of their own homes.

5. Customization Options

Another reason why artificial jewellery is gaining more popularity is the design customization options. Women prefer a special piece that matches their outfit. Artificial jewellery brands make this happen by offering made-to-order pieces to express their customer’s individuality.

Popular Types of Artificial Jewellery in Pakistan

Artificial jewellery comes in a variety of styles, catering to different tastes and occasions. Some of the most in-demand types include:

  1. Bridal Jewelry

Pakistani brides wear heavy traditional gold jewelry, but the rising gold prices have led many to select artificial bridal sets instead. These sets more or less include necklaces, earrings, maang tikkas, and bangles, traditionally meant to imitate genuine gold jewelry. 

  1. Statement Necklaces

Statement necklaces are for those who dare to be different. Many jewelry brands in Pakistan have introduced delicate designs made of semi-precious material in modern dramatic styles that could easily accessorize a western or eastern outfit. 

  1. Earrings and Studs

Artificial earrings, veering from jhumka or chandbalis to stud earrings, are for every occasion. Being economical, these earrings are easily picked up so that the modern woman can dispose of one to match with each outfit! 

  1. Bangles and Bracelets

Bangles and bracelets made of artificial metals, gold plating, stones, and beads are most sought after. Featured in both traditional and cutting-edge designs, they make up a collection we cannot do without. 

Zalika Women – A Leading Brand in Artificial Jewellery

Among the many jewellery brands in Pakistan, Zalika Women stands out for its exquisite artificial jewellery collections. Known for its high-quality craftsmanship and trendy designs, Zalika Women caters to modern fashionistas looking for stylish yet affordable jewellery options.

Why Choose Zalika Women?

  • High-Quality Materials – The brand uses top-quality metals, stones, and coatings to ensure durability.
  • Latest Trends – Zalika Women keeps up with the latest fashion trends, offering designs that are both stylish and timeless.
  • Affordable Prices – The brand provides luxury-looking jewellery at pocket-friendly prices.
  • Online Shopping Convenience – With an easy-to-use website, customers can browse and purchase their favorite pieces effortlessly.

Zalika Women is dedicated to offering the best artificial jewellery in Pakistan, making it a trusted choice for those who want elegance without the high price tag.

Tips to Maintain Artificial Jewellery

To keep your artificial jewellery looking new for a long time, follow these care tips:

  1. Store Properly – Keep jewellery in an airtight box to prevent oxidation and tarnishing.
  2. Avoid Water and Perfume – Chemicals can damage artificial jewellery, so keep it away from perfumes and water.
  3. Clean Gently – Use a soft cloth to wipe your jewellery after each use.
  4. Separate Storage – Store different pieces separately to avoid scratches.
  5. Use a Protective Coating – Applying a thin layer of clear nail polish can help prevent fading.

Conclusion

almost in developing a culture of their own in carrying artificial ornaments that suit their different moods. Nomenclature does change from artificial to imitation or fashion jewellery, but ultimately for the discerning mobile masses in Pakistan, it covers everything that is not gold or silver. It is in the decorative form of adornments that have a name of non-gold and silver necklaces, earrings, bangles, brooches, rings, and other ornaments. 

As artificial jewellery becomes the most-worn category among Pakistani women, its affordability, range of designs, and easy availability may sound strong reasons for establishing such popularity. Whether through online shopping, availability of a variety of designs, or simply lower prices than gold jewelry, artificial jewelry remains the first choice of women in Pakistan. Even for the use of daily routine, formal wear, and wedding wear, artificial jewelry can be given innumerable styling options without worrying about the price.

FAQs About Artificial Jewellery in Pakistan

  1. Why is artificial jewellery preferred in Pakistan instead of gold jewellery?

Artificial jewellery is cheaper, more trendy, and safer to wear in contrast to gold ornaments, which allows women to enjoy experimenting with various styles without costing them an arm and a leg. 

  1. Which are the best jewellery brands for artificial jewellery in Pakistan?

Some of the best brands include Zalika Women, Tesoro, and Jafferjees, all of which offer an exquisite selection of quality artificial jewellery.

  1. How can I protect my artificial jewellery from tarnishing?

Put your artificial jewellery in an airtight box, keep it away from water and perfumes, and wipe it with a soft cloth. 

  1. Bridal artificial jewellery sets: Does Zalika Women provide them?

Yes, bridal artificial jewellery sets are given by Zalika Women, offering different varieties that imitate real gold. 

  1. Where is the best place to purchase artificial jewellery in Pakistan?

From Zalika Women, you can shop online for good-quality artificial jewelry, or you can visit liberty Market in Lahore and Tariq Road in Karachi.

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