2023: Naturell India Pvt. Ltd. launched Max Protein Whey Protein in India.
According to MarkNtel Advisors study, The India Whey Protein Market size was valued at USD 92.03 million in 2023 & is projected to reach USD 125.2 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 5.08% during the forecast period, i.e., 2024-30.
The whey protein segment in India is largely impacted by a change in consumer preference. The shift is largely attributed to the health and environmental awareness that is driving consumers in India to choose plant-based protein products instead of the traditional animal-based whey protein. In other words, this has pushed the demand for innovative solutions among manufacturers. Plant-based whey protein caters to a range of consumers from vegans to people who are lactose intolerant.
Whey protein is novel and caters to a wide target group of users, including athletes, fitness enthusiasts, and those generally keen on leading a healthier lifestyle. This kind of innovation is likely to drive substantial growth in the India Whey Protein Market segment in the coming years.
Market Growth Driver: In India, consumers have been observed to be largely inclined toward a sedentary lifestyle and higher consumption of junk foods, which have high calories and fats. This shift in lifestyle has resulted in increased occurrences of obesity across the country. Both obesity and overweight are the causes of danger to health, leading to the development of several diseases like indigestion, heart diseases, diabetes, constipation, and many more. Hence, consumers in India have started focusing on reducing their weight through physical workouts & diet control. Whey protein easily fits into their diets and exercise regimes for effective weight loss and maintaining health in India.
India Whey Protein Market Key Players:
Glanbia plc, Bright Life Care Private Limited, Explosive Whey, Parag Milk Foods Limited, AS-IT-IS Nutrition, Nestle S.A., BellRing Brands, Inc., Naturell India Pvt. Ltd., Trojan Group, Iovate Health Sciences Inc., Others
Market Segmentation Overview:
By Product Type
-Whey Protein Concentrate (WPC)
-Whey Protein Isolate (WPI)
-Whey Protein Hydrolysate (WPH)
The Whey Protein Isolate (WPI) segment of the Whey Protein Market has exhibited a significant market share over the past few years. The protein isolates are cleaner form, compared to the concentrate & hydrolysate, due to their benefits like minimal content of lactose. The isolates are the purer forms of the concentrates and hence are considered suitable for consumption. Therefore, with the rise in the population of lactose intolerance in India, the demand for the product in the isolate form has also increased, with minimal carbohydrate and fat content. Moreover, protein isolates of whey are excessively favored products by athletes, thus, the demand for whey protein isolates is destined to increase in the upcoming years as well.
By Application
-Sports Nutrition
-Food & Beverages
-Dietary Supplements
-Animal Feed
By Distribution Channel
-Online Stores
-Supermarkets/Hypermarkets
-Pharmacies
-Specialty Stores
Read Full Report @ https://www.marknteladvisors.com/research-library/india-whey-protein-market.html
By Region
- North
- East
- West
- South
The India Whey Protein Market Recent Development
2022: Explosive Whey announced the launch of the first athlete standard whey protein product in India.
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