7 LinkedIn Marketing Strategies for B2B Businesses

For a long time, marketers didn’t put much stock in LinkedIn, but now it’s getting a lot of attention, especially in the B2B marketing. Business-to-business consumers represent a complex and lucrative market (Hutt and Speh, 2021).

It’s clear because LinkedIn has grown a lot since Microsoft bought it, both in terms of customers and business-friendly tools that assist marketers to get a better return on their marketing investments.

So, are you also looking for the best ways to market your business on LinkedIn?
If that’s so, you are exactly where you need to be. Here are the seven best B2B marketing strategies for LinkedIn that will help you get good leads for your B2B business.


Is LinkedIn good for business-to-business marketing?

When clients talk about using LinkedIn in their marketing plans, one of the most common questions that come up is: Does LinkedIn really work for B2B brands?

Yup, the answer is yes! It’s indeed worth it!

Do you ever go to Google’s second search page to find what you want (professionalessayservice, 2020)?

Statistics show that LinkedIn is the 2nd most widely used social media site for B2B marketers, right after Facebook.

Here seem to be a few more facts that show how useful LinkedIn is for business-to-business marketing:

  • LinkedIn is where 80% of social media B2B leads come from. 
  • 94% of B2b businesses share their content through LinkedIn. 
  • Almost half (44%) of all leads that are good for B2B come from LinkedIn. 

Should you have doubts about LinkedIn, the right approach to seeing how useful it can be for your business is to try out the strategies below and see for yourself if this platform works in your favor or not.

So, let’s get started with the seven strategies.


1.    Make your businesses page interesting.

On any social media platform, like LinkedIn, it’s important to have a great business page that individuals can access to learn as much about your business and how it works.

LinkedIn Company Pages resemble the business pages that businesses, organizations, and institutions have on Facebook. LinkedIn users can find these pages and pursue them to stay up to date on company posts, job openings, and important announcements.


2.    Host live events with industry leaders.

LinkedIn Live is currently not accessible to everyone, but it is believed that all LinkedIn users and company pages should be able to use it soon. But you can ask for instant access to LinkedIn if you want to set up live meetings on the platform.

Let’s say you were able to get live-streaming access for your LinkedIn profile or business page like Business Assignment Help. Now, use it to host interactive sessions and interviews with leaders in your industry about topics that are relevant to the kind of customers you want to attract.


3.    Share content with rich media.

You can share different kinds of content on LinkedIn, both on your account and on your company page. You can share text posts, images, videos, and PDFs. But videos and documents might be the best types of content for getting B2B leads.

This could be because clips and files (pdf, worksheets, docs) let you show off your company’s expertise in an engaging way, which builds your brand’s reputation and assist you to gain the confidence of your potential customers.


4.    Make your employees powerful.

In the B2B business realm, you require influencers who can securely store what they say with their experience and knowledge, not just how many followers they have on social media.

Most of the time, B2B marketers are the people who make decisions in the industry, such as CEOs, CMOs, and others who work in the upper management of successful companies.

Now, it can be hard to get them to talk about your brand. This is why people with a lot of influence need to move up in their own company and talk about the company’s successes, technology, assistance, and customer accomplishments.

Also, LinkedIn says that content shared by employees gets twice as much attention as content shared by a company. People who frequently share content on LinkedIn are 45% more likely to exceed their sales target.

This shows that getting employees involved on LinkedIn is good not just for branding and marketing but also for the growth of the business as a whole.


5.    Request that your employees leave comments on LinkedIn posts.

To make sure your LinkedIn post reaches the people you want to reach, you need to first beat the LinkedIn automated system so that it sends your content to a wider range of people.

If your post, for instance, to Buy Assignment Online gets a lot of engagement in the first 30 to 60 minutes after you share it, LinkedIn marks it as “quality content” and pushes it hard to the first, second, and third-degree connections of the people who liked it.


6.    Distribute articles on LinkedIn

If you put an outside link in your LinkedIn post, it’s likely that most of your connections and followers won’t see it. In fact, this is seen that the number of people who see a LinkedIn page containing links drops 10 times more than when there are no links.

Because of this, a normal LinkedIn post isn’t a good way to communicate customer stories of success, research data, or even other helpful weblogs from your site. But you can always discover a way around this one!


7.    Make use of LinkedIn Ads

LinkedIn Ads are put here because they won’t help you achieve your marketing goals much if you haven’t already built up your brand’s organic reach.

You need to know that the people you want to reach on LinkedIn are indeed the decision-makers at the companies you want to work with. If you want to earn their confidence, you need to establish your credibility first.

And if you want to establish credibility, you need to make sure that all of the above strategies work well.
You should only use LinkedIn Ads to reach your target audience once your company page has good content and people are interested in it.




On LinkedIn, your brand isn’t based on how many followers you have like it is on Instagram, Facebook, and other social networks. Instead, your brand is based on the quality of the information and content you share.

When you make your LinkedIn marketing plan, make sure that at every phase of the B2B business marketing funnel, your potential customers are getting good data on your goods, services, and the industry.

Now that you understand some of the best ways to use LinkedIn to grow your business, you can add them to your marketing plan.




PES. 2020. 10 SEO Tips for Content Optimization You Should Definitely Try

Online available at https://www.professionalessayservice.co.uk/10-seo-tips-for-content-optimization-you-should-definitely-try/ [Accessed date: 23rd September 2022]

Hutt, M.D. and Speh, T.W., 2021. Business marketing management: B2B. South-Western, Cengage Learning.


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