Automotive Over the Air Market Growth | Industry Analysis Report 2028

The newly added Automotive Over the Air market research report by Value Market Research disclose all the important information associated with the market such as value, growth factor, trends, market share, size, and challenges for the forecasted timeline 2020-2028. Further, this report also highlights smart strategy adopted by major players and also their market share. Basically, this report is designed to give a proper understanding of industry structure and competition intensity attractiveness.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the automotive over-the-air (OTA) market include Robert Bosch GmbH, NXP Semiconductors N.V., Verizon Communications, Inc., Continental AG, Infineon Technologies AG, Qualcomm Incorporated, Intel Corporation, HARMAN International, Airbiquity Inc., Aptiv. This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

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Market Dynamics

The automotive over-the-air (OTA) market is mainly driven by increasing electric Vehicles production, rising demand for connected car devices, and growing demand for advanced applications such as telematics and infotainment. Increasing government regulations regarding safety and cybersecurity of the vehicle have added fuel to the growth of the automotive over-the-air (OTA) market. The rapid disclosure of advanced connected car technologies, the Internet of Things (IoT) in the automotive sector, is also driving the automotive over-the-air (OTA) market. However, huge updating costs, complexity, economic uncertainty, and lack of infrastructure in developing countries can restrict the market growth over the forecast period.

The report covers Porter’s Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level.

Additionally, these tools also give inclusive assessment of each application/product segment in the global market of automotive over-the-air (OTA).

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Market Segmentation

The entire automotive over-the-air (OTA) market has been sub-categorized into technology type, application and vehicle type. The report provides an analysis of these subsets with respect to the geographical segmentation. This research study will keep marketer informed and helps to identify the target demographics for a product or service.

By Technology Type

  • Firmware Over-the-Air (FOTA)
  • Software Over-the-Air (SOTA)

By Application

  • Telematics Control Unit (TCU)
  • Electronic Control Unit (ECU)
  • Infotainment
  • Safety & Security
  • Others

By Vehicle Type

  • Passenger Cars
  • Light Commercial Vehicles
  • Heavy Commercial Vehicles
  • Battery Electric Vehicle (BEV)
  • Hybrid Electric Vehicle (HEV)
  • Plug-in Hybrid Electric Vehicle (PHEV)

Regional Analysis

This section covers regional segmentation which accentuates on current and future demand for automotive over-the-air (OTA) market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.

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