The global BLE beacons market is growing rapidly. The BLE beacons are widely used in retail stores, travel & tourism, and education industry. The market growth attributes to key advantages offered by BLE beacons technology, including low battery life impact, high reach to customers through personal advertising, and no dependency on the interconnectivity to establish communication. Besides, the growing demand for proximity marketing and technological impact on the consumers escalate market growth.
According to Market Research Future (MRFR), the global BLE beacons market is poised to create a valuation of USD 15.49 BN by 2025, growing at 26.8% CAGR throughout the assessment period (2019-2025). In 2018, the market valuation had reached USD 3.12 BN. The penetration of IT technology, cellular systems, and smart connected devices in the healthcare sector drives the growth of the market. Digital devices ae deployed to improve interfaces in wireless technology and applications.
Significantly increases data usage over wireless networks and rising adoption of communication platforms boosts the market growth. Moreover, increasing demand for wireless data services for emergency alerts & notifications, and proximity marketing influence market growth. Additionally, spurring growth in users of cell phones, tablets, and high-tech hand-held devices connected to wireless networks fosters the development of the Bluetooth low energy beacons market.
Conversely, the lack of infrastructure in rural areas is a significant factor predicted to impede the market growth. Nevertheless, the availability of futuristic technologies such as IBeacon and Eddystone would support market growth throughout the forecasted period.
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Global BLE Beacons Market – Segments
The report is segmented into three dynamics;
By Type : IBeacon, Eddystone, and others.
By Application : Retail, Healthcare, Manufacturing, Media & Entertainment, Travel & Tourism, Education, and others.
By Regions : Europe, Americas, Asia Pacific, and the Rest-of-the-World.
Global BLE Beacons Market – Regional Analysis
North America dominates the global BLE beacons market. The largest market share attributes to the early adoption of proximity marketing and the high usage of smartphones. Besides, the presence of several major industry players and the early adoption of BLE beacons drive the growth of the market. Moreover, the rising demand for BLE beacons from increasing numbers of retail stores and the growing tourism industry foster the growth of the regional market.
The US and Canada are among the top contributors, with a combined market share of approximately 40%. Substantial R&D investments and advancements in wireless technologies fuel the growth of the market. The North American BLE beacons market is projected to retain its dominance throughout the estimated period.
Europe stands second in the global BLE beacons market. Market growth attributes to the rising purchasing power and the penetration of medical devices. Additionally, established healthcare sectors and increasing per capita healthcare expenditures substantiate the growth of the regional market. Besides, the proliferating manufacturing and travel industry in the region, fuels market growth. The European BLE beacons market is expected to create a substantial revenue pocket during the review period.
The BLE beacons market in the Asia Pacific region is growing briskly. Factors such as the presence of several notable market players and increased adoption of smart connected devices, such as smartphones, laptops, and tablets, boost the regional market growth. The increasing adoption of the BLE beacons technology in healthcare sectors influences the regional market growth. The APAC BLE beacons market is forecasted to grow at an impressive CAGR during the assessment period.
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Bluetooth Low Energy Beacons Market – Competitive Landscape
Highly competitive, the BLE beacons market appears fragmented due to the presence of several well-established players. Market players adopt strategies such as collaboration, mergers & acquisitions, expansion, and product launch to gain a larger competitive share. The industry is intensive for intellectual property and technology, making market entry a challenge for small players.
Industry players rely on collaboration and partnerships with other players to innovate solutions and cut down development costs & time. Technology providers explore a variety of distributions channels and social media to generate inbound leads.
Players leading the global BLE beacons market include BlueCats, UFO Beacons, Proximity Solutions, Estimote Inc., Mobstac Inc, K2B Solutions, JK Technosoft, Gelo, Google LLC, Hewlett Packard Enterprise Development LP, and Apple Inc. , among others.
Industry/ Innovation/ Related News:
September 01, 2020 —- Two American companies, React Mobile and CommScope Inc. announced their partnership to provide an adept and cost-effective solution for keeping workers safe. React Mobile develops Panic Button Apps and Devices for the Workplaces. CommScope is a global network infrastructure provider company. Employee safety is highly important for businesses across many industries, such as hospitality, healthcare, and education.
The partnership would allow a combined solution comprising CommScope RUCKUS wireless access points (APs) integrated with IoT and React’s best-in-class employee safety devices (ESDs). Using the Bluetooth Low Energy (BLE) beacons in RUCKUS Wi-Fi APs, businesses can quickly, efficiently, and cost-effectively meet state and local government mandates to provide “panic buttons” all lone workers.