- COVID-19 and its impact on live sports have steered FSPs and users to explore alternative sports globally, such as baseball.
- As the younger generation in India is becoming more tech-savvy, Apps are expected to be the most preferred mode of engagement for many FS users.
- With the increasing number of females in sports, the female population is expected to rise, whereas, the male population is expected to dominate the market with a ~70% share.
Growth of Indian Fantasy Sports business: The development of sports infrastructure and the popularity of sporting leagues nationwide are also anticipated to contribute to the expansion of the Indian FS business. Along with other important environmental reasons, such as greater media digitization, streamlined digital payment platforms, rising smartphone adoption rates, and considerable global expenditures in high-speed internet infrastructure, these factors also contribute to this expansion. Also, investments in the sports sector will increase the viewership of the event, which will boost sports enthusiasts’ participation in FS competitions.
Growing Younger Population and Higher Disposable Incomes: The majority of platforms offer free-to-play versions of the game so that users can practice and become accustomed to the system. This promotes competition and ensures fair play. The headway in monthly spending of customers is due to the growing younger population, higher disposable incomes, introduction of new gaming genres, increasing number of smartphone and tablet users, and high internet penetration rate. With several conducive factors, including superior infrastructure and skilled workforce, tier-II and III cities have emerged as new loci of growth recently.
Digitization in India and Increased Trust in Digital Payments: The development of numerous payment platforms supported by UPI gave the assistance that was sorely needed. Today, only secure and trusted digital payment gateways are used for all transactions on Fantasy Sports sites. Even the idea of a connected fan has led to more value chain participants, such as leagues, players, sponsors, and media, getting more involved, which has helped the Fantasy Sports sector flourish as a whole.
Analysts at Ken Research in their latest publication “India Fantasy Sports Market Outlook to FY’2027F Driven by Rising Youth Population, Higher Disposable Income, Inexpensive Internet Data, Introduction of New Gaming Genres, and Increasing Number of Smartphone and Tablet Users” by Ken Research observed the potential of the Fantasy Market in India. The rise in the Young Population and High Disposable Income, the Low-Cost Internet Data and Growing Smartphone & Tablet Users and New Product Offerings is expected to contribute to the market growth over the forecast period. The India Sports Fantasy Market is expected to grow at 38.4% CAGR over the forecasted period FY’2022-FY’2027F.
Key Segments Covered
India Fantasy Sports Market
By Sports Offered
Others (Kabaddi, Volleyball, Handball, Rugby, etc.)
By Monthly Spend
By Regional Contribution
Metropolitan Cities (Tier 1)
Tier 2 & 3 Cities
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By Mode of Engagement
By Frequency of Engagement
Once a Week
2-3 Times a Week
4-5 Times a Week
>5 Times a Week
Key Target Audience
Fantasy Sports Companies aiming to establish in India
Fantasy Sports Industries
Government Bodies & Regulating Authorities
Online Game Industry
Time Period Captured in the Report
Historical Year: FY’2017 – FY’2021
Base Year: FY’2022
Forecast Period: FY’2022 – FY’2027F
Fantasy Sports Companies
Fan Fight Cricket Fantasy App
Fantasy Power 11
Mobile Premier League Fantasy Cricket
My 11 Circle
My Fab 11
My Team 11
Paytm First Games