India Online Grocery Market Outlook to FY’2027F: Ken Research

The report titled India Online Grocery Market Outlook to FY’2027F- Driven by changing consumer needs and preferences with availability of supplies and reliability of delivery of the products provides a comprehensive analysis of the Online Grocery market in India. The report covers overview and genesis of the industry, product wise market size; market segmentations; analysis on e-Grocery market; trends and developments, issues and challenges and comparative landscape including market shares of major companies, competition scenario, cross comparison and financial parameters of major players in India. The report concludes with future market projections of each product segmentation and Analyst recommendations to win the e-Grocery Industry in India.

India Online Grocery Market Overview

India’s online grocery battle has been heating up fueled by the pandemic-related surge in the demand, offline retailers’ growing Omni channel presence, and the arrival of big players in market. The market has grown at an increasing growth rate over the period FY’2017-FY’2022, supported by the increase in continuous growth of population in the country along with growing internet penetration and rising use of e-platforms. Indian consumers have been evolving dynamically in their quest for convenience, health, and value with the pandemic that forced everyone to stay home further accelerated these trends along with the changing needs and preferences of consumers. Factors such as boom of digital literacy, ease of usage, wide availability of branded products, economic value with price comparison across brands, offers & deals, express delivery driving the Online Grocery Market in India. The convenience and increasingly personalized experiences offered by online grocery platforms have long been appealing to consumers which is surging the demand for e-Groceries.

India Online Grocery Market Segmentations

By Categories of Groceries: In this segment, Food grains, Oil and Masala dominate the market owing to the wide availability of variety in various products including exotic & imported goods and convenience in terms of home delivery.

By Sales Model: The Bulk Purchase Model conquers the market with highest contribution as buying in bulk is always cheaper per unit, saving money on each use of that product. Majority of bulk buyers are hotel industry, wholesalers and others who buy large quantities directly from the manufacturers and sell them to industrial units and retailers at a profit.

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By Location: Metro cities constitute the major proportion of the market as majority of the population in these cities are equipped with good digital technology. Due to the hectic and busy lifestyle in major cities, there is high awareness among these regions where people order online so as to save time. Moreover, many players enter the market in metro areas and expand slowly.

By Sales Channel: The B2B model overpowers the e-Grocery market by Sales Channel market owing to the huge no of wholesalers, retailers and distributers in the market.

By Platform: The market is dominated by Mobile Applications as majority of the users order groceries online using mobile applications due to the convenience and easy user interface it offers. Owning a smartphone is an added advantage which helps to increase no of orders as it allows to order anytime and anywhere.

Comparative Landscape in India Online Grocery Market

The e-grocery Market competition in India is moderately fragmented with presence of multiple players in the industry. Top 3 players namely BigBasket, JioMart and Blinkit together dominate the market share. Companies are battling against each other to acquire and retain clients focusing on providing customer-oriented services, expand geographical presence and services provided with increased margins. Key competitive parameters include delivery cost, delivery time, product and quality information, brand value, easy user interface, discounts and offers and easy returns.


India Online Grocery Market Outlook and Projections

E-Grocery market is expected to increase in the near future owing to the continued growth in e-commerce with the convenience and discounts offered to consumers. The proliferation of mobile devices combined with internet access via affordable broadband solutions and mobile data is a key factor driving the tremendous growth in India’s e-grocery. Factors like increase in mobile commerce, rising consumption spending by consumers, payment modernization and increasing investments along with government and private initiatives will drive the market in future.

Key Segments Covered in the report:-

India e-Grocery Market

By Categories of Groceries

Food grains, Oil and Masala

Fruits and Vegetables

Snacks and Branded Food


Beauty and Hygiene

Bakery Cakes and Dairy

Eggs, Meat and Fish

Cleaning and Household


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By Sales Model

Bulk Purchase Model

Quick Commerce Model

By Location

Metro Cities

Tier I

Tier II and Others

By Sales Channel



By Sales Platform

Mobile Application

Desktop Website

Key Target Audience:-

Grocery Industry

e-Grocery Companies

Grocery Manufacturers and Distributors

Retail Grocery Stores

Venture Capitalists

FMCG Companies

3PL Logistics Companies

Retail Companies

Quick Commerce Companies

Last Mile Logistic Companies

Logistics/ Supply Chain Industry Associations

Market Research and Consulting Firms

Time Period Captured in the Report:-

Historical Period: FY’2017-FY’2022

Forecast Period: FY’2022-FY’2027F

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Companies Covered:-

Big Basket



Swiggy Instamart

Amazon Fresh

Flipkart Supermart

Key Topics Covered in the Report:-

Executive Summary of Online Grocery Market in India

India Country and Grocery Sector Overview

India Online Grocery Market Overview

Major Challenges in Grocery Market

Comprehensive Analysis on India Online Grocery Market (Market Size, 2017-2027F; Market Shares; Future Trends)

Government and Private Initiatives for Online Grocery Market in India

Technologies Shaping Online Grocery Market in India

Strengths and Weaknesses of Major Online Grocery Players in India

Competitive Landscape in India Online Grocery Market

Analyst Recommendations

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Ken Research

Ankur Gupta, Head Marketing & Communications


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