September 24, 2023

India Online Grocery Market Research Report: Ken Research

e-Grocery industry is one of the most promising sectors for the market spike as Grocery being the largest consumer segment in the Indian market by far where Indians spend more than 50% of their monthly income on groceries.

Impact of Digital: With increasing internet penetration rate and wide awareness of e-commerce, online platforms are making sure of smooth, intuitive, and time-saving customer experience which is achieved by incorporating fast and efficient ways of purchasing, such as cashless and one-touch payments. The growing acceptance of online payments by consumers along with live video shopping, augmented reality and virtual assistants and changing behavior of consumers according to their preferences and needs have transformed traditional shopping to digital shopping.

Partnerships and Offers: E-platform companies have partnered with e-wallet companies, credit card & debit card companies to provide extra discounts to the users. Offers, deals and discounts on products, deliveries and payments have driven the customer traffic for customer acquisition guaranteeing amazing inflow of customers which lead to rise in the online grocery market.

Government and Private Initiatives: The digital revolution in the country is likely to drive the overall market growth with government and private initiatives like Bharat Net Project, Digital India movement, Umang and start-up India Portal, Bharat Interface for Money (BHIM) to boost digitization, e-commerce draft policy, consumer protection rules to protect the interests of consumers and open network for digital commerce to look after the development of a government-based e-commerce platform.

Industry Challenges: The market is challenged to maintain freshness of FMCG goods, management of spoiled inventory, tough penetration in rural and small towns, retaining customers in the long run based on their satisfaction, inefficiency in delayed deliveries, user interface glitches, cyber threats of hacking data and information of various confidential details and more. However, these challenges can be managed with providing efficient customer-oriented service and leverage technology to forecast and optimize outputs.

The report titled India Online Grocery Market Outlook to 2027F- Driven by changing consumer needs and preferences with availability of supplies and reliability of delivery of the products provides a comprehensive analysis of the Online Grocery market in India. The market is expected to grow at a double digit positive CAGR owing to the increase in smart phone penetration rate and increased consumer spending on groceries due to changing consumer needs and preferences are driving the market in India. The India Online Grocery market in GMV is expected to grow over the years due to high consumer demand in the country.


Key Segments Covered in the report:-

India e-Grocery Market

By Categories of Groceries

Food grains, Oil and Masala

Fruits and Vegetables

Snacks and Branded Food


Beauty and Hygiene

Bakery Cakes and Dairy

Eggs, Meat and Fish

Cleaning and Household


Request For Sample Report @

By Sales Model

Bulk Purchase Model

Quick Commerce Model

By Location

Metro Cities

Tier I

Tier II and Others

By Sales Channel



By Sales Platform

Mobile Application

Desktop Website

Key Target Audience:-

Grocery Industry

e-Grocery Companies

Grocery Manufacturers and Distributors

Retail Grocery Stores

Venture Capitalists

FMCG Companies

3PL Logistics Companies

Retail Companies

Quick Commerce Companies

Last Mile Logistic Companies

Logistics/ Supply Chain Industry Associations

Market Research and Consulting Firms

Time Period Captured in the Report:-

Historical Period: FY’2017-FY’2022

Forecast Period: FY’2022-FY’2027F

Request For Sample Report @

Companies Covered:-

Big Basket



Swiggy Instamart

Amazon Fresh

Flipkart Supermart

Key Topics Covered in the Report:-

Executive Summary of Online Grocery Market in India

India Country and Grocery Sector Overview

India Online Grocery Market Overview

Major Challenges in Grocery Market

Comprehensive Analysis on India Online Grocery Market (Market Size, 2017-2027F; Market Shares; Future Trends)

Government and Private Initiatives for Online Grocery Market in India

Technologies Shaping Online Grocery Market in India

Strengths and Weaknesses of Major Online Grocery Players in India

Competitive Landscape in India Online Grocery Market

Analyst Recommendations

For more information on the research reports, refer to below link:-

Contact Us:-

Ken Research

Ankur Gupta, Head Marketing & Communications


0 0 votes
Article Rating
Notify of
Inline Feedbacks
View all comments
Would love your thoughts, please comment.x