Mobile Value Added Services Market Trends, Share & Forecast Report to 2028

The global Mobile Value Added Services Market is highly fragmented due to the presence of various large numbers of players which forms a competitive environment. The report entails all-inclusive information associated with the latest market updates such as new ideas, market size, opportunity, growth path and trends for the forecast period of 2022-2028 to gain competitive edge across the globe. This report also highlights various important strategic mergers and acquisitions, company overview, financial details, and the latest development undertaken.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the mobile value added services market include AT&T Inc., Apple Inc., Google LLC, Vodafone Group PLC, One97 Communications Limited, InMobi Pte Ltd., OnMobile Global Limited, Mahindra ComVivam, Kongzhong Corporation and ZTE Corporation. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

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Market Dynamics

The market is mainly driven by the growing penetration of smartphones, high internet penetration across the globe. Rising disposable income, a swiftly increasing number of internet users, and competition among the telecom operators and handset manufacturers to acquire a competitive edge are other factors expected to drive the mobile value added services market. Also, the growing demand for mobile devices coupled with increasing dependability on the Internet is estimated to drive the growth of the market. Further, the increasing demand for entertainment services and the introduction of 4G and 5G network services are some significant factors expected to boost the growth of the market. However, the growth of the mobile Internet and smartphones made it feasible for customers to get better these services from the Internet either with a cost or at no cost, which may restrict the growth of the market. Thus, falling the mobile value added services revenues.

The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of mobile value added services. The growth and trends of mobile value added services industry provide a holistic approach to this study.

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Market Segmentation

This section of the mobile value added services market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Solution

  • Location-based Services
  • Short Message Service (SMS)
  • E-mail & IM (Instant Messaging)
  • Multimedia Messaging Service (MMS)
  • Mobile Advertising
  • Mobile Money
  • Mobile Infotainment

By End-Use

  • Enterprise
  • Consumer

By Vertical

  • Banking, Financial Services and Insurance (BFSI)
  • Government
  • Education
  • Media & Entertainment
  • Retail
  • Healthcare
  • Telecom & IT

Regional Analysis

This section covers the regional outlook, which accentuates current and future demand for the Mobile Value Added Services market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

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