India Nutraceuticals Market Outlook to 2022: Ken Research

The report titled “India Nutraceuticals Market Outlook to 2022 – High Prevalence of Lifestyle Diseases coupled with Rising Awareness to Foster Future Growth” provides a comprehensive analysis of India nutraceuticals market. The report focuses on overall market size for India nutraceuticals market, India nutraceuticals market segmentations on the bases of dietary supplements, functional food & beverages and distribution channels, dietary supplements sub-segmentation by type of supplements, functional foods and beverages sub-segmentation by product category. The report also covers Government Regulations for nutritional and dietary supplements in India, import and export scenarios of nutritional and dietary supplements in India, trends & developments in the market and competitive landscape of major players in India Nutraceuticals Market. The report concludes with market projection for future and analyst recommendation highlighting the major opportunities and cautions.

India Nutraceuticals Market Size
The revenues of India nutraceuticals market are observed to continuously increase at a CAGR of ~% during the period of six years from 2012 to 2017. In 2017, revenues of the overall India nutraceuticals industry including nutritional products such as dietary supplements and functional foods and beverages were recorded as USD ~ million. The increase in occurrence of lifestyle diseases such as type II diabetes, hypertension, cancer and others have created awareness about health and wellness especially among the middle-class Indian population which is acting as one of the major drivers for nutraceuticals market in India. The growing trend towards preventive healthcare in the country has resulted in entry of diverse type of market players in the country.

By Dietary Supplements, and Functional Foods and Beverages
Functional foods dominated the Indian nutraceuticals market with revenue share of ~% in 2017. Presence of large number of undernourished populations over the years, aging population and rising obesity has led to elevated prevalence of lifestyle diseases, which necessitates the consumption of functional foods and beverages, hence driving the market. Consequently, the market has observed the increased sales of functional yoghurt, fortified biscuits and bread, cereals, edible oil and functional gum.

By Distribution Channel
The Independent small grocers segment in India’s nutraceuticals distribution channel took lead by capturing maximum revenue share worth ~% in 2017. The independent small grocers segment dominates the market majorly due to high presence of functional foods and beverages such as bourn vita, horlicks and Chwayanprash. Other major distribution channels include non grocery specialists, supermarkets, direct selling, pharmacies, other grocery retailers, hypermarkets, forecourt retailers, convenience stores and internet retailing.

Dietary Supplements Segmentation by Type of Supplements
Vitamins and minerals dominated the market with revenue share of ~% in 2017. The intake of vitamins and minerals supplements has increased over the years due to the high prevalence of vitamin deficiency in India which has led to diseases such as arthritis, osteoporosis, osteopenia and others. In 2016, it was observed that ~% of Indians had deficiency of Vitamin D and ~% were insufficient. Arthritis affected ~% of the Indian population in 2014. Probiotics supplements market grew at CAGR of ~% from 2012-2017 and has been recorded as the fastest growing segment in the dietary supplement market of India. High consumption of tobacco, westernized food and spices coupled with malnutrition has resulted in large prevalence of digestive diseases in India. For management of such disorders, doctors are suggesting more use of probiotics to combat with the issue.

Functional Foods and Beverages Market Segmentation by Food Category
Health segment dominated the functional food and beverages market with a revenue share worth ~% in India functional foods and beverages market in year 2017. One in every five people in India has at least one chronic disease such as cardiovascular, respiratory and metabolic disorders. Doctors are prescribing more number of health foods to fulfill the deficiencies of nutrients which cause diseases. Digestive and energy boosters segment is observed to capture ~% and ~% of the total share in the revenue of functional foods and beverages in India respectively.

Competitive Landscape
Amway is leading India dietary supplements market by grabbing revenue share worth ~% in 2017, majorly due to its solidifying position in the energy drinks segment. The acquisition of XS energy brand in 2015 was one of the major driving forces behind generating such high revenues in India. Along with its well established brand “Nutrilite”, Amway majorly sells all plant protein powder in India functional foods and beverages market.
Cargill Inc revenues in the fortified food segment were USD ~ million in 2016 with a market share of ~%. The company is the leader in the fortified food segment in India. ~% of the Indian population is below the poverty line. The need for fortified food that is funded by the government of India will support the company’s revenues. The other players in this segment are Britannia and Amul.

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Glaxosmithkline Plc is the leader in the functional beverages segment. The revenues of the company were USD ~ million in 2016. The revenues had increased from USD ~ million in 2012 to USD ~ million in 2017. The market share of the company has been consistent in the last 5 years in the mid sixties. The company will follow a go to market strategy for innovative products, efficient cost and talent management processes. The rural business will be a strong growth driver in the industry. The company will build a strong rural business that will reach around 20,000 villages. The other companies in this segment are Mondelez International and Pioma Industries.

Future Outlook and Projections
India nutraceuticals market is expected to witness growth at a CAGR of ~% during the forecast period of five years from 2018 to 2022. Domestic players though are expected to generate high revenue from the growing demand for natural supplements in the market whereas; international players are expected to generate revenue through increased awareness of their products. The international players have been observed to set up their manufacturing plants in India in recent years which are expected to benefit them during the forecast period as their products would be easily available, would have high visibility and would be more affordable. However, the growth is expected to decline in between 2019 and 2021 owing to the fact that market would be flooded with nutraceuticals by this period, and the companies would compete on the basis of price. Price sensitivity is expected to force even the market leaders to decrease the cost of their products in the market, which will result in lower revenue generation and declined growth rate.

Key Topics Covered in the Report:

Executive Summary

Research Methodology

India Nutraceuticals Market Size, 2012-2017

India Nutraceuticals Market Segmentation, 2012-2017

Regulatory Environment for Nutritional and Dietary Supplements in India

Import and Export Scenario of Nutritional and Dietary Supplements in India

Trends and Developments

Market Share of Major Players in India Functional Foods, Dietary Supplements and Functional Beverages Market

Company Profiles of Major Players in India Nutraceuticals Market

Future Analysis of India Nutraceuticals Market, 2018-2022

Analyst Recommendation

Macroeconomic Factors Impacting India Nutritional and Dietary Supplements Market, 2011-2021

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India Nutraceuticals Market Analysis

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Ankur Gupta, Head Marketing & Communications

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