What Are The Major Types of SEO?

Upon hearing the word SEO, our minds immediately shift to quite a particular type of optimization. However, there’s a lot beyond that. Read on to learn more about them.

Search Engine Optimization, or SEO, implies improving a site’s visibility in the search engine results for relevant search phrases or keywords. It naturally gives a boost to your site’s traffic. The audience online is most likely inclined towards the first 10 options that flash in front of their eyes in the search engine list.

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The top 10 results have achieved that position as they’re written properly and have been SEO optimized thoroughly. You can avail of SEO services in Bhubaneswar for the best optimization. There are as high as 12 types of SEO that facilitate better website ranking. Read on to learn the top 6 types of SEO.

  1. Black-Hat SEO

Black-Hat SEO takes advantage of the loopholes present in Google’s algorithm and ranks higher in the search engine result. Keyword stuffing, paid link-building, spammed strategies, cloaking, etc., will usually take you ahead to topping the search engine result list.

Although you might enjoy the instant results, it’ll adversely impact the website’s ranking when Google detects it. Therefore, it’s strongly recommended to stay away from black hat SEO.

  1. White-Hat SEO 

SEO practices followed in white-hat SEO are in compliance with Google and other major search engines. It improves your website’s ranking on SERPs. It’s one of the best ways you could opt to establish an identity for your website. Below are some of the SEO practices strictly followed in white-hat SEO.

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  • Offering the best-quality content and services to the visitors
  • Establish an easy to navigate the website
  • Use descriptive and keyword-rich meta tag
  1. On-Page SEO 

On-page SEO involves the optimization of web pages’ internal links, title tags, images, HTML code, URL, and numerous on-page elements to boost user experience and overall ranking. Below are the factors constituted in SEO:

  • Writing relevant, engaging, and informative content for the users while ensuring thorough Google bot optimization.
  • Placing HTML tags for highlighting essential parts of the material
  • Identifying content duplication or broken links
  • Compressing the picture size
  • URL structuring for different pages to make sure it’s organized and easy to read
  1. Off-Page SEO

In layman’s language, off-page SEO is all the things that you do away from the website to rank it higher in the search results. It involves assigning social media marketing to a reliable SEO company Bhubaneswar, gaining positive reviews on online platforms, and securing credible website links from the same niche as yours.

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  1. Local SEO

Local SEO plays a very crucial role for local businesses. It’s due to the fact that local SEO helps the business establish an identity in the local search engine result. Local SEO analyzes behavior of the local audience behavior and helps your business to reach those customers. Using local SEO is strongly advised, as you’ll be topping the charts in the local map pack and the search results simultaneously.

  1. International SEO

International SEO helps drive organic traffic from all across the world in different languages. To strike the perfect balance with international SEO, you must first fulfill the target audience’s cultural context and enable transactions in different currencies and languages. Based on your target audience’s location, use an appropriate time and date format.

When queries arise, strike a conversation in their native language to build a reliable impression. International SEO aims to ensure a good user experience for the target audience.

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SEO optimization is not something you can DIY by watching you tube videos. Only professionals with years of experience know what’ll work and what won’t. They know the practices to drive organic traffic to your website and deliver consistent growth. So, leave it in the hands of a reliable digital marketing company for best seo services in Bhubaneswar.

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