Latest Pinterest Statistics And Trends
Pinterest may not be the maximum famous social media community withinside the global, however it holds great capability for entrepreneurs.
Users from everywhere in the global flock to the so-called ‘visible discovery engine’ to browse via heaps of photos and films, discover inspiration, and find out new thoughts and aesthetics – all of which makes Pinterest the appropriate location to exhibit your merchandise.
However, in case you need to make the maximum out of Pinterest, it facilitates to understand as a great deal as feasible approximately the platform and the folks that use it.
In this post, you’ll discover the modern-day Pinterest information and tendencies you want to understand.
These stats display beneficial insights approximately how customers and entrepreneurs use Pinterest and may assist to tell your strategy.
First, let’s test a few Pinterest information associated with usage. These stats inform us extra approximately the nation of the platform this year.
Pinterest has 454 million month-to-month energetic customers (MAUs)
If Pinterest changed into a united states of america, it might be the third-biggest united states of america withinside the global and feature a extra populace than the US. The platform had 454 million MAUs as of the second one zone of 2021. Interestingly, that is truely down through round 24 million from ultimate zone.
However, it’s really well worth noting that the mild drop in customers during the last zone comes off the again of a speedy growth for the two years prior, which changed into pushed through converting customer conduct due to the pandemic. Pinterest’s target target market grew from 291 million on the begin of 2019 to 478 million on the begin of 2021.
Pinterest is the 14th maximum famous social community globally
Pinterest isn’t triumphing any awards withinside the social media reputation contest. It doesn’t pretty make the pinnacle 10 in relation to month-to-month energetic customers. Facebook, the primary maximum famous social community globally, has extra than 8x as many customers.
However, that doesn’t imply Pinterest isn’t precious for entrepreneurs. After all, attain isn’t everything.
And the second one-quickest-developing social media platform
Pinterest might not be the maximum famous platform withinside the global, however it’s far one of the quickest developing. Between 2019 and 2021, Pinterest’s month-to-month energetic customers grew faster than every other platform besides TikTok and elevated through 32% in only years.
For comparison, Instagram – one in all Pinterest’s closest competitors – grew at simplest 1/2 of that price and elevated its person base through 16% withinside the equal period. TikTok grew on the quickest price and elevated its month-to-month energetic person matter through 38%, Facebook grew through 19%, and Twitter simply 8%.
Pinterest customers have stored over 240 billion Pins to date
If you didn’t already understand, Pins are like bookmarks on Pinterest. When humans see an photograph or video they like, they can ‘Pin’ it to keep it to their board, with a view to come again to it later.
Also check Pinterest Video Indir
To date, Pinterest customers have stored over 240 billion of those Pins, which suggests simply how massive the platform sincerely is. That works out at round 528 Pins in keeping with month-to-month energetic person.
Pinners watch almost 1 billion films each day
If you idea Pinterest changed into only for sharing photos, suppose again. It’s truely a video platform too. Videos had been a developing vertical for the platform for a while, and customers now watch nearly 1 billion films at the platform each unmarried day.
This continues to be a long way quick of the devoted video web website hosting platform, YouTube, on which customers watch five billion films in keeping with day, however it’s mind-blowing nonetheless.
91% of Pinners log in as a minimum as soon as in keeping with month
The huge majority of Pinterest customers go to the app as a minimum as soon as each month. 68% of customers additionally go to weekly, however simplest simply over a zone (26%) accomplish that daily.
85% of Pinterest customers use the cellular app
Pinterest appears to be a cellular-first social media platform because the huge majority of customers go online via the cellular app.
Only 15% go to Pinterest thru desktop. The upshot? Make positive you’re optimizing your Pinterest content material for small-display viewing.
4 in 10 Pinterest customers use the platform to investigate manufacturers and merchandise
According to a current report, the no 1 motive humans use Pinterest is to discover facts approximately merchandise or manufacturers, with four/10 humans the use of the platform for this purpose.
The 2d maximum famous motive to apply Pinterest changed into to ‘discover humorous or exciting content material’; and the third, ‘to post/percentage films’.
This isn’t like rival social media structures like Facebook, wherein the primary use case is to message own circle of relatives and friends; and Instagram, wherein it’s to post/percentage pix and films. This shows Pinterest is extra of a product discovery platform than a conventional social community.