Over the years, the travel and tourism business has expanded dramatically. And one has to accept the statistics; it presently stands at $147.7 billion, projected to increase to $260.5 billion over the following decade.
According to another figure issued by the United Nations World Tourism Organization (UNWTO), foreign tourist arrivals grew to 1.2 billion in 2015. These data show that the travel and tour industry will be prosperous and profitable in the future.
Technology is playing an essential role in changing the face of tourism. One must applaud the practical mobile applications for bringing about a revolutionary change in the industry.
Before the emergence of digital travel applications, organizing a pleasant holiday with family members was challenging. In the past, travel arrangements were made by travel agencies. Fortunately, those times have passed.
With the shifting landscape, most tour operators have built their travel apps, and, as a result, they continue to provide tempting discounts and other amenities to entice more potential consumers.
It is believed that around 85 percent utilize travel applications while arranging a vacation. So, if you’re in the touring industry, it’s essential to get your app developed and launched to stay afloat.
In further depth, let us go over a few key reasons why mobile applications are vital for your tour and travel business.
Top Benefits of Mobile Apps for the Travel & Tourism Industry
Mobile applications have not only enhanced consumers’ travel experiences but have also greatly benefited tourism-related businesses. No wonder the relationship between travel and technology is strengthening by the day.
Here are the top five reasons why travel apps are so crucial for your business:
Simple And Quick Booking Procedure
According to Travelport, 39 percent of mobile app users observed speed in getting information or completing a task.
Apps, for example, are great for those last-minute planning and spontaneous travel selections. When you make a plan, you unconsciously grab your smartphone, open the native travel app, and check your information, from accommodation and airline availability to whether the location you wish to visit has ATMs.
Apps are intended for today’s world when rapid pleasure and experience are essential.
Use Modern Technology
Almost every app released today is driven by some of the most disruptive technologies, such as artificial intelligence, machine learning, and data analytics. When you use the app, you create additional data. The backend algorithms use these data bits to learn about you and your preferences.
It’s comparable to Apple Music, which suggests music and artists you’re likely to appreciate. Apps use recommendation engines to propose areas you might go to that you will like better, more efficient forms of transportation, activities you might love, and more.
Travel tips are a gift since sometimes you simply have a budget in mind and would appreciate aid in deciding where to go. What else could accomplish it better than a well-executed algorithm?
That’s not it.
Apps can also make bookings easier by getting pricing or information automatically based on your past data.
For example, if you’ve recently flown with the same airline, it’s more likely to bring up pricing for that airline before providing you with other choices. According to 17% of consumers, these recommendations cause them to choose apps over websites.
Saving money when traveling or planning a trip is what everyone wants. Companies ensure client retention by offering discounts and incentives. These programs, which take the shape of coupon coupons and referral networks, ensure that we save significantly when purchasing tickets, hotels, or both simultaneously.
Push notifications are customized messages businesses send to connect with consumers in new ways. While push notifications might provide information about new places, they can also provide us with unique coupon codes, prizes, or discounts.
Push alerts also motivate us to continue the transaction we abandoned for various reasons. Furthermore, push notifications to provide us with critical information on:
- Flight Status
- Updates on loyalty points
- Price changes of a specific airline
- Discounts or flash sales that are only accessible for a brief time
- Seat availability, quickly running out of seats/rooms, and other information
Improved User Interface
One of the primary benefits of applications is improved customer experience. They provide easy navigation and usage through their user interface.
A well-designed application guides us through the conversion process from visitor to lead to customer. Apps enable us to organize our search results, compare them, check them out separately, make wiser judgments, and check out quickly using cards or digital wallets.
Another important consideration is that applications nowadays include evaluations from other travelers to boost the trustworthiness of hotels, airlines, locations, packages, etc. Reviews are some of the most crucial choice influencers today since we want to guarantee that our journey is safe and worthwhile.
Smartphone applications have emerged as one essential part of travel and tourism. And with travel apps being the sixth most downloaded smartphone application, the effect is amplified even further.
You may base many of your company ideas on the responses from the applications, and you can also reach out to more people using the shortest feasible route.
Considering all the reasons businesses need to integrate mobile applications in their business approach, you can determine if it’s the best choice. You may get your task done quickly and easily by hiring a premier travel and tourism mobile app development company like AppIncubator.