TikTok has become one of the most popular social media platforms globally, and it’s not just a place for dancing and lip-sync videos anymore. Brands, content creators, and everyday users alike are taking advantage of TikTok’s algorithm to gain exposure and reach a massive audience. However, with so much content being uploaded every minute, standing out can be challenging. That’s where using the right hashtags comes in.
Hashtags on TikTok can help categorize your content, increase discoverability, and get your videos seen by a broader audience. By leveraging trending and relevant hashtags, you can increase your chances of going viral and growing your following. Whether you’re a creator using a photo video maker with music to craft engaging videos or a business looking to increase brand visibility, understanding how to use hashtags effectively can make a big difference.
In this guide, we’ll break down everything you need to know about TikTok hashtags in 2024, including how to find the best hashtags for your content and tips for using them strategically to maximize views and engagement.
Why Hashtags Matter on TikTok
Hashtags on TikTok work similarly to hashtags on other social media platforms like Instagram and Twitter. They help categorize content, make it discoverable to relevant audiences, and are a significant factor in TikTok’s algorithm.
Here’s why hashtags are essential for TikTok success:
- Improved Discoverability: Hashtags make it easier for new audiences to find your videos. When users search or click on a hashtag, they’re directed to a feed of videos that use that tag, giving your content a chance to be discovered.
- Algorithm Boost: TikTok’s algorithm takes hashtags into account when deciding which videos to show to users on the “For You” page. Using relevant and trending hashtags can increase the likelihood of your content appearing in front of a larger audience.
- Targeted Reach: Hashtags allow you to reach the right audience. For example, if you’re using a photo video maker with music to create aesthetically pleasing content, adding hashtags like PhotoVideo, AestheticVideo, or MusicEdit can help target viewers who are interested in similar types of content.
How to Find the Best TikTok Hashtags for Your Content
Choosing the right hashtags for TikTok involves a bit of research and strategic thinking. Here are some ways to find the best hashtags for your content:
1. Research Trending Hashtags on TikTok
TikTok’s Discover page is a great place to find trending hashtags. Check this page regularly to see what’s popular, as trending hashtags often change. However, make sure the trending hashtag is relevant to your content before using it, as TikTok’s algorithm values relevance.
2. Use Niche-Specific Hashtags
If your content is focused on a particular niche, such as travel, fitness, or cooking, use hashtags related to that niche. For example, if you’re creating videos with a photo video maker with music, hashtags like PhotoEdit, VideoWithMusic, or PhotoSlideshow can help target viewers interested in similar content.
3. Spy on Competitors and Influencers
Look at what hashtags similar creators or competitors are using. This is a great way to discover effective hashtags within your niche. Influencers in your industry may also be using niche-specific hashtags that can help you reach the right audience.
4. Experiment with Hashtag Size and Popularity
Use a mix of popular, moderately popular, and less popular hashtags. Popular hashtags have a large audience but also more competition, while less popular hashtags may have a smaller reach but are more targeted. For example, if you’re using a photo video maker with music, you could use a popular hashtag like TikTokMusic alongside a more niche tag like PhotoVideoCreator.
5. Use TikTok’s Search Bar
Type in keywords related to your content in TikTok’s search bar to see suggested hashtags. This feature shows related hashtags and their popularity, helping you pick tags that people are actively searching for.
Best Practices for Using Hashtags on TikTok
Once you have a list of relevant hashtags, it’s time to use them strategically. Here are some best practices for making the most out of TikTok hashtags:
1. Limit the Number of Hashtags
Unlike Instagram, where you can use up to 30 hashtags, TikTok typically works best with fewer tags. Most successful TikTok videos use around 3-5 relevant hashtags. Too many hashtags can look spammy and may dilute the focus of your video.
2. Combine Broad and Niche Hashtags
Using a mix of broad and niche hashtags allows you to reach a larger audience while also targeting a specific group of viewers. For example, if you’re showcasing a travel montage created with a photo video maker with music, you might use a broad hashtag like Travel along with niche hashtags like TravelPhotoVideo or WanderlustVibes.
3. Don’t Use Irrelevant or Misleading Hashtags
While it might be tempting to use popular hashtags for visibility, using irrelevant tags can backfire. TikTok’s algorithm favors content that matches the hashtags used, so stick to hashtags that actually describe your content. Misleading hashtags can confuse viewers, reduce engagement, and potentially hurt your reach.
4. Take Advantage of Seasonal and Trending Hashtags
Seasonal and trending hashtags can give your content a temporary boost. For instance, during the holiday season, hashtags like ChristmasVibes or NewYearCountdown can help your video reach viewers interested in seasonal content. Keep an eye on current events and trends to see if you can incorporate them into your video in a meaningful way.
5. Use Branded Hashtags
If you’re a business or brand, consider creating a unique branded hashtag. A branded hashtag can help you build a community around your content and make it easier for fans to find your videos. For example, if you’re a creator known for using a specific photo video maker with music, you could create a hashtag like PhotoVideoBy[YourBrand] to encourage viewers to follow all your related content.
How to Create Engaging Content That Takes Advantage of Hashtags
The right hashtags are essential, but they won’t work if your content isn’t engaging. Here are some tips for making content that pairs well with hashtags and maximizes reach:
– Use a Photo Video Maker with Music: Adding music to your photo videos can make them more engaging and appealing. TikTok users love videos with good music, and TikTok’s music library offers plenty of options to choose from. A photo video maker with music app can help you create professional-looking photo slideshows, transformations, and montages that stand out.
– Add Text Overlays and Captions: Text overlays and captions help make your video more informative and engaging. Use text to emphasize keywords or important points that align with your hashtags. For example, if you’re using Travel Photography, add captions that give details about the location or experience.
– Make the First Few Seconds Count: TikTok’s algorithm values watch time, so capturing attention in the first few seconds is crucial. Start your video with something visually interesting or intriguing to keep viewers engaged.
– Incorporate Popular Trends: TikTok is a trend-driven platform, so use trending challenges, sounds, or formats when possible. Incorporate your niche and use relevant hashtags to target your audience within those trends.
– Post Consistently: Consistent posting helps build an audience and improve your chances of being featured on the “For You” page. With regular posts, you can test different hashtags and content styles to see what works best.
Final Thoughts
Using hashtags on TikTok is one of the most effective ways to get your content discovered. By researching relevant hashtags, combining popular and niche tags, and keeping up with trends, you can increase your chances of going viral and reaching a wider audience. If you’re using a photo video maker with music to create visually engaging content, pairing it with the right hashtags can help you tap into TikTok’s vast user base.
Remember, the key is to be consistent, experiment with different hashtag strategies, and always prioritize quality content. With the right approach, your TikTok videos can gain more views, likes, and followers in 2024 and beyond. So get creative, find your ideal hashtags, and start making waves on TikTok!
James M. Vigil