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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q38-Q43):
NEW QUESTION # 38
Northern Trail Outfitters is sending Salesforce Triggered Sends using Marketing Cloud Connect. The sends have a status of failed.
What shouifl the consultant do to diagnose tne Issue?
- A. Ensure the System User is assigned the Standard User Profile.
- B. Change the connection option to Scope by User.
- C. Manually clear the OAuth token to refresh the connection.
- D. Review Apex Jobs within Set Up in Sales Cloud.
Answer: C
NEW QUESTION # 39
A customer wants to automate the process of sending a series of welcome emails based on the Subscriber’s dat a. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.
Which steps should be used to accomplish this in Journey Builder?
- A. Define Goal, Update Contact Data, Send Email, Wait
- B. Random Split, Send Email, Wait, Define Goal
- C. Update Contact Data, Wait, Send Email, Join
- D. Define Goal, Send Email, Wait, Decision Split
Answer: A
NEW QUESTION # 40
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.
How should the consultant meet this requirement?
- A. Create a Salesforce Data Extension for the user to select during a Guided Send.
- B. Add custom links to the page layouts in Marketing Cloud
- C. Create data validation rules for the integrated user in Sales Cloud.
- D. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.
Answer: A
NEW QUESTION # 41
When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.
Which solution should the consultant recommend?
- A. Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.
- B. Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.
- C. Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.
- D. Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.
Answer: D
Explanation:
Automation Studio is a powerful tool that can process and segment data from a variety of sources, including hourly batch file drops from Marketing Cloud. Once the data is processed and segmented, Automation Studio can then be used to trigger sends and decisions for campaigns. This allows for a more efficient workflow and better control over the customer journey. Additionally, Automation Studio can be used to trigger automated, personalized emails and messages, as well as to monitor the performance of campaigns and analyze results. Reference: Salesforce Certified Marketing Cloud Consultant Exam Study Guide, https://trailhead.salesforce.com/en/content/learn/modules/marketing_cloud_consultant_exam_guide/marketing_cloud_consultant_exam_guide_automation_studio.
NEW QUESTION # 42
A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.
What data model configuration should be recommended’
- A. Create additional attribute fields in the main contact data extension.
- B. Create a new data extension and link It as a new population.
- C. Create a new data extension and link it to the other data extensions.
- D. Create new Salesforce data extension and link it to the other data extensions.
Answer: C
NEW QUESTION # 43
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